Digital Influencers

We are all influenced in new ways

A social network for the students of the JHU Fall 2008 Digital Influence Class

Notes

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Welcome to Notes.

Created by Dan Spar Sep 15, 2008 at 5:58pm. Last updated by John Bell Sep. 15, 2008.

Reminders

There will be no class on September 8th. You should use the time to accomplish your assignments and reading. First class is September 15 at 7:30pm

Created by John Bell Aug 16, 2008 at 7:35pm. Last updated by John Bell Aug. 16, 2008.

 

Blog Posts

Noah Wolfe

Holy Cow Batman! Widgets Help Fight Crime!!!

The internet is changing the way people live their lives. Our behaviors are modifying as we adopt new online tools to get our work done and socialize with friends. Savvy organizations are recognizing these changes and are using the internet to keep up.

A great example of an organization which recognizes and is responding to these changes is the FBI.

One of the FBI's best known features is their Ten Most Wanted list. This li… Continue

Posted by Noah Wolfe on December 11, 2008 at 12:00am

Siwar Bandar

Why I think SeeDiction will work: Co-creation and Political Movements

Co-creation – the idea that the best work/thoughts may not come from so-called experts in the field (though their voices will be counted), but rather from the collective meaning created by groups. The hope is that the best ideas will ultimately float to the top of the pile and will comprise of a complex mash up of voices, perspectives and expertise. John Winsor calls it co-creation from the bottom up; posting that com… Continue

Posted by Siwar Bandar on December 8, 2008 at 10:25am

Jackie Cannon

Control is out. Co-Creation is in!

In the past, companies assumed power and dictated to their customers in a controlling, one-way, linear relationship, which is no longer in fashion. Today, in the digital age, it is all about co-creation – an engaging, surprising and incredibly satisfying relationship - which some brands embrace and some do not. The withdrawal of the recent Motrin Mom ad campaign exemplifies the latter when it should have been the former.

James Cherkoff aContinue

Posted by Jackie Cannon on December 7, 2008 at 5:35pm

Kelly Mack

Co-Creation and Simplicity

Co-creation or the offer of a brand to share creating an experience with customers can offer an enticing method of involving people in their brand. It can be exciting when a brand we enjoy asks us for help or to participate in their offerings. But I find that I don’t have the spare time to create videos and enter co-creation contents presented by brands. Give me a simple way to get involved and I’ll more likely be hooked.

Co-Creation RuContinue

Posted by Kelly Mack on December 6, 2008 at 8:22pm — 2 Comments

Allegra Giorgia

Education 2.0: Just Google It

Engagement, social media, conversations, Web 2.0. In my work and through my classes I find myself swimming in the latest digital buzz words. Recently, I’ve been yearning for anything but these words, so when I get a chance to pick up a book or go to a museum – I’m re-reading In Cold Blood (awesome!) – I am ecstatic. I think my enthusiasm about reading my book is for several reasons: it's a break from the computer, blackberry screen, work,… Continue

Posted by Allegra Giorgia on December 6, 2008 at 1:00pm — 2 Comments

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Digital Influence Mapping

The Lesson Beneath "PR in Silicon Valley"

The NYTimes.com ran a story over the weekend (that finally ended up in the print edition Business section) about the social nature of public relations efforts on behalf of Web 2.0 startups in Silicon Valley called "Spinning the Web -...

Corporate Guide for Social Media - Redux

Forbes published yet another summary of what CEOs ought to be considering as they ponder guidelines for use of social media within the company. It used to be "blogging guidelines" - many of us created them for our companies years...

Choosing Marketing Partners With "Social Juice"

Why do we ever choose marketing partners? Why did Mars ink a deal with Nascar? Why would SkiDoo partner with Burton snowboards? Why did Duracell partner with the Children's Hospital at UCLA last winter? Why did Kellogs partner with Feeding...

Where is the Perfect Social Media Conference (for Marketers)?

There are too many social media conferences. We are in a recession. Budgets on discretionary spending like travel and training are tight. And yet there are more social media conferences per square conference facility than before the crisis. This abundance...

The Exhuberance of Twitter: 140Characters

About 3 years ago, I attended Vloggercon in SF. It was held in the funky Swedish American Hall. Schlomo and company did a great job of extending the experience out for a few days and into a bar he owns....
 

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