Recently, I was a bit stunned when class consensus seemed to accept a characterization of the Washington Post as just “not getting it” for refusing to allow advertising to dictate an Op-Ed schedule. I grant that there are sometimes serious flaws in our news organizations’ plans for staying afloat; however, journalistic integrity is not something to take lightly or mock when it is inconvenient to our public relations and communications goals. Journalistic integrity is…

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I've been on Twitter for a little more than a year now. I have found in my time using the site that which application or service you use you access and update your feed can really make a difference. Don't get me wrong -- the actual Twitter itself is great for straight tweeting and re-tweeting, but there are so many ways to capitalize.



I have a BlackBerry, so I have been a faithful user of UberTwitter pretty much my entire Twitter tenure. There was a moment recently when I tried to use… Continue

As we contemplate the best strategy for engaging DC's McCartney fans for the long haul with WETA, I think Joshua Porter's key motivators for participating in social networks (Designing for the Social Web, p. 97) are incredibly useful. He says that if your model has at least 2 or 3 of these core principles, you could have a solid product.



As I go through the list, I'll… Continue

Last winter, the world commemorated Facebook as it celebrated its sixth birthday. Currently, over 100 million people access the popular site on their cell phones. As the numbers keep growing, I cannot help reminiscing about, the good old days. With the expansion of Facebook, I feel its popularity will decrease the effectiveness of businesses reaching the younger consumer.

The reality is there are a growing number of…

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