The internet is changing the way people live their lives. Our behaviors are modifying as we adopt new online tools to get our work done and socialize with friends. Savvy organizations are recognizing these changes and are using the internet to keep up.

A great example of an organization which recognizes and is responding to these changes is the FBI.

One of the FBI's best known features is their Ten Most Wanted list. This li… Continue

Co-creation – the idea that the best work/thoughts may not come from so-called experts in the field (though their voices will be counted), but rather from the collective meaning created by groups. The hope is that the best ideas will ultimately float to the top of the pile and will comprise of a complex mash up of voices, perspectives and expertise. John Winsor calls it co-creation from the bottom up; posting that com… Continue

In the past, companies assumed power and dictated to their customers in a controlling, one-way, linear relationship, which is no longer in fashion. Today, in the digital age, it is all about co-creation – an engaging, surprising and incredibly satisfying relationship - which some brands embrace and some do not. The withdrawal of the recent Motrin Mom ad campaign exemplifies the latter when it should have been the former.

James Cherkoff a… Continue

Co-creation or the offer of a brand to share creating an experience with customers can offer an enticing method of involving people in their brand. It can be exciting when a brand we enjoy asks us for help or to participate in their offerings. But I find that I don’t have the spare time to create videos and enter co-creation contents presented by brands. Give me a simple way to get involved and I’ll more likely be hooked.

“Co-Creation Ru… Continue

Engagement, social media, conversations, Web 2.0. In my work and through my classes I find myself swimming in the latest digital buzz words. Recently, I’ve been yearning for anything but these words, so when I get a chance to pick up a book or go to a museum – I’m re-reading In Cold Blood (awesome!) – I am ecstatic. I think my enthusiasm about reading my book is for several reasons: it's a break from the computer, blackberry screen, work,… Continue