Digital Influencers

We are all influenced in new ways

A social network for the students of the JHU Fall 2008 Digital Influence Class

Notes

Notes Home

Welcome to Notes.

Created by Dan Spar Sep 15, 2008 at 5:58pm. Last updated by John Bell Sep. 15, 2008.

Reminders

There will be no class on September 8th. You should use the time to accomplish your assignments and reading. First class is September 15 at 7:30pm

Created by John Bell Aug 16, 2008 at 7:35pm. Last updated by John Bell Aug. 16, 2008.

 

Blog Posts

Maureen Ryan

Engaging Food Bloggers - Foodbuzz and Beyond

In The Anatomy of Buzz Revisited, Rosen writes that now more than ever, brands are paying attention to buzz. Why? Because thanks to technology, it is "much more in your face." Marketers have a hard time ignoring negative reviews. Just the thought of how many people could read a harsh review of a product on a popular blog is enough to make any brand marketer cringe. As a result, brands are investing more time and resources into creating positive word of mo… Continue

Posted by Maureen Ryan on February 8, 2010 at 10:47pm

Alyssa Mangino

Snowball Effect: The Dupont Circle Snowball Fight


Risk Your Life and Join the Fight


For me, it started as an invitation to join a

Continue

Posted by Alyssa Mangino on February 8, 2010 at 9:00pm

Leah Bannon

The Groundswell's Impacts

On my tiny DC blog, I try to provide short, humorous reviews of businesses, restaurants, and general goings-on in DC (mostly my Dupont Circle neighborhood). Just this weekend, I received a long, angry email from the owner of a new consignment shop I wrote a small paragraph about, Posh Consignment.

Continue

Posted by Leah Bannon on February 8, 2010 at 4:40pm — 1 Comment

Genilson Brandao

Social Media and Me

Continue

Posted by Genilson Brandao on February 8, 2010 at 1:22pm

Rhys Gerholdt

When It Comes to Clay, Trust Your Customer, Not Your Gut

Two years ago I distinctly remember a conversation about marketing with the President of the organization I previously worked at. I suggested that we research what messages resonate with our audience to inform our email marketing campaign for promoting an industry trade show. The president was not interested. "Trust me, that won't be necessary," he replied confidently. "I've been in this industry thirty years and already know what they want."

While experience can offer plenty of insight… Continue

Posted by Rhys Gerholdt on February 6, 2010 at 6:00pm — 3 Comments

Latest Activity

Maureen Ryan added a blog post
In The Anatomy of Buzz Revisited, Rosen writes that now more than ever, brands are paying attention to buzz. Why? Because thanks to technology, it is "much more in your face." Marketers have a hard time ignoring negative reviews. Just the thought of…
18 hours ago
Alyssa Mangino added a blog post
Risk Your Life and Join the Fight For me, it started as an invitation to join a Facebook group called The Official Dupont Circle Snowball Fight, 2pm Sat. Feb. 6, 2010. The idea intrigued me, and I even considered braving the snow and traveling ove…
19 hours ago
Yes, I was summarizing and expanding on the anecdote told in 'Buzz Revisited
yesterday
I believe this anecdote is well told in Emanuel Rosen's The Anatomy of Buzz Revisited. Is that where you found it?
yesterday
It's funny, and timely, that Rosen talks so positively about Toyota's response to their customers in his book. He first praises Toyota for not filtering out unfavorable comments on Toyota's official blog, and then praises a Toyota executive for his…
yesterday
While I had heard bit and pieces about Foursquare, it was not until I read this recent article that I was even able to understand what it was. Besides being able to find out useful tips and interesting facts about specific locations others had visit…
yesterday
Wait, what was the outcome of the angry email? Your review is still up, so...? I think your point about being a "tiny" DC blog deserves more weight. I have a tiny personal blog, and although I'm careful to avoid language that could be construed as…
yesterday
Wow! That was crazy. When I first went to the website, I thought the picture next to the video was a joke making fun of the video. Wow. I think the biggest lesson here for the Fiorina campaign is that if they wanted to prompt a lot of buzz online a…
yesterday
 
 

Badge

Loading…

Digital Influence Mapping

Loading feed

 

© 2010   Created by John Bell on Ning.   Create a Ning Network!

Badges  |  Report an Issue  |  Privacy  |  Terms of Service