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Join Us for a Post-FDA Tweetup in DC

WOMMA and Ogilvy will be presenting at the FDA "Social Media" hearings this week in Washington DC. I will be speaking on behalf of WOMMA in my role as President of the Board. Rohit Bhargava will be presenting on behalf...

WOMMA to Present at FDA Hearings on Social Media

On Friday, November 12th, Melissa Davies, Research Director at Nielsen, and I will present on behalf of WOMMA during two sessions with the FDA. These are part of the long-awaited FDA foray into considering new guardrails for health products marketers...

The Trends in Next Generation Listening Posts (and Looking Glass)

We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm) monitoring solutions for brands. After having done two enterprise-level evaluations for global brands - each with different geographic focus - it is...

Wall-to-Wall Brand Cases, the FTC and Sugarland: WOMMA Summit 2009

This year's Word of Mouth Marketing Association (WOMMA) Summit is something else. It is the fruit of two years effort by a lot of smart marketers to bring the best of social media and word of mouth marketing together. We...

The Power of Owned and Earned Media

The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take a rocket scientist to understand that complimentary media - social (the new "earned" media), owned media (a brand's web presence) &...