Allegra Giorgia's Page

Engagement, social media, conversations, Web 2.0. In my work and through my classes I find myself swimming in the latest digital buzz words. Recently, I’ve been yearning for anything but these words, so when I get a chance to pick up a book or go to a museum – I’m re-reading In Cold Blood (awesome!) – I am ecstatic. I think my enthusiasm about reading my book is for several reasons: it's a break from the computer, blackberry screen, work,… Continue

The changes in the economy and the administration are causing major shifts across industries. In communications, corporations are shifting their budgets to digital strategies (yea, Kellog has it right!) and demanding ROI, and the new administration is fully embracing the power of technology to distribute messages and change the way governments h… Continue

What does appendicitis feel like? What is a fibroid adenoma? What are the stages for someone who has colon cancer?

The quick answer to all those questions is: Google it.

Google is not only a resource for people trying to identify what certain symptoms might indicate but also a “defacto second opinion” for patients looking for information after a diagnosis.

In August, the Pew Internet and American Life Project report, “The Enga… Continue

Online communities and social networks are now an inherent part of communicating on the Internet. Whether as “observer, a newbie, an author, an employee [or] developer” as O’Reilly categorizes users, we are likely participating in online communities on a daily basis, even if it is simply by logging into Facebook to check a status, or reading a forum… Continue

Can you make us something that will go viral? Why certainly, let me just dig out my magic viral potion, sprinkle it on widget, video and Web site and abra ka dabra…you are viral.

Or maybe we should do a widget? Or a Micro-site? I know, let’s build a blog!

These requests are common in today’s web driven communication world. In class, I hear (and will admit that I am probably a culprit of this as well), “lets make a program with a viral video that will boost their presence o… Continue