Dan Spar's Page

Everyone can write a blog or start up their own Facebook page. But it's when you write something, do something, act on something, that makes a difference or gets people talking that really matters. Yes, it's great to know what you're up to but it's b… Continue

Li and Bernoff's discussion about what it takes to create a thriving online community makes total sense, particularly their point that why should you build an online community if one already exists that others already belong to. I mean, why build it if you can just jo… Continue

Mark Weiner, author of Unleashing the Power of PR, discusses brand loyalty in his book, and more importantly, the concept of "cause-related marketing." Definitely not a new concept, cause-related marketing can be considered a fantastic way for a company to gain positive-PR. But in today's jaded age, do we really trust it when a company invests in such or do we assume that it's all lip service?

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From Perez Hilton to Saturn, the blog has made its way into both popular and business cultures. Its uses are far and wide in creating conversations between friends, colleagues and consumers. And as we embark on new technologies, the blog has begun to move from just the written word to include sound and video. Yet the blog isn't the only home to creating conversation any longer.

Moving On Up
As I read… Continue

In Li and Bernhoff's Groundswell, they make a clear point that a company's brand isn't about what they say it is ,but rather how their consumer's define it. In the case of social media, one would think that with today's online technology it would be easy to appease one's audience through thorough communicati… Continue