Douglas Davidson's Page

The reading this week dealt with Co-Creation, or the act of collaboration by consumers to create more, or better, products for, or with, a company. While the definition may be slightly complicated, the concept is simple – fans of a product are the best source for ideas to create new products or to enhance or remove the production of existing ones. This process can be exceedingly effective in strengthening a products base, but also to energize it.

So how important is Co-Creation?

The reading fr… Continue

The screening of My Name Is Bruce went extremely well, but would only recommend it for fans of Bruce Campbell. With the focus of the film on the career of the character "Bruce Campbell" as a B-list actor, the various references to other Campbell films, and the cameos of Evil Dead veterans - this film is only for those that will get the jokes. Interestingly, there were a… Continue

This evening I will be going to a screening of My Name Is Bruce at the Landmark Theatre on E St which will be followed by a Q&A with the director and lead of the film, Bruce Campbell. He is touring with the film not just to promote the small release o… Continue

The reading from Joshua Porter’s book Designing For the Social Web discusses the way that interactive media have changed the way people have a conversation online. Instead of the initial one-way communication (static boards), we now have dynamic web-based social applications that allow for multiple conversations at one time. Porter suggested that by designing an application around what a… Continue

Social networking sites can be tricky things these days. It’s more than just how you decorate your page or what information you display, but who you friend.



The Reading
Virtual Communities, we read, are the online version of real world communities – OR – the gathering together of people for a purpose of togetherness. Humans are community-based creatures – we live in packs, hunt in packs, travel in packs, and… Continue