Garth Moore's Friends

View All

Garth's Page

Latest Activity

Class Notes

Social Media Types
- Consumer Generated Media
- Broadband Media
- Social Networks
- Syndications/delivery
- Multimedia Sharing
- Search

Great Blog Posts
- Start with a POV
- Provacative headline
- State your POV in in first two sentences
- Link to meaningful content

Six Principles of Influence
- reciprocity, social proof, commitment, liking, authority, scarcity,

Fixed Action Patterns
- Automatic patterns; instinctive behavioral sequence that is indivisible and runs to completion.

Request Plus Reason
- Give reason (because...)

Social Norm
- Social norm based ignorance
- Pluralistic ignorance and uncertainty
- Similarity - when uncertain, act like others

Blog Influencer
- Engage others in conversation
- Inspire others to continue conversation
- Recency, frequency
- Followers or subscribers
- Number of inbound links
- Affiliation of author
- Traffic
- Search engine visibility

Groundswell
Listening, talking, supporting, energizing, embracing

Where your brand stands
Understand how buzz is shifting
Save research $$
Find influencers
Manage PR crisis
Innovate from outside-in

People
Oorganize
Strategize
Technology

Social technographics: creator, critics, collectors, joiners, spectators,nonparticipants

Wikipedia: 1% do work

Garth Moore's Videos

Pimp My Clock Radio

Added by Garth Moore
Viral Video Film School: Get Out the Vote

Added by Garth Moore

Garth Moore's Blog

PBS' New Website: Better Usability, But What About Getability?

I like some PBS shows and I've always supported public broadcasting. But, I've… Continue

Posted on November 20, 2008 at 10:30pm — 4 Comments

Simplifying the Complex

One of my favorite aspects of social media is how design became simple again. This goes beyond style sheets and AJAX or other object coding. It came down to simplicity. Joshua Porter's Design for Social Media touches upon the never-ending design quest for sign-u… Continue

Posted on November 13, 2008 at 9:07pm — 1 Comment

Think Like a Child

Kids have their own cycle--with everything. But, their adoption and usage with social objects is incredib… Continue

Posted on November 7, 2008 at 10:38pm — 3 Comments

Policing the Community

I recently recommended one of my clients to create an online community and blog within the next few months. They are a cancer wellness clinic wanting to attract a national audience: a perfect candidate for attracting people looking for alternative cancer remedies and treatments. The catch? A jumpy executive who fearfully bemoaned, "Well, what if someone says something bad about us, how can we stop it?" *Sigh* A lot of mistrust from a group that hasn't even seen, written, or moderated a post.

Co… Continue

Posted on October 29, 2008 at 10:00am — 3 Comments

For PR, CSR is the "Bees Knees"

Brands are fascinating concepts in today's media landscape. These products and services, along with their logos, taglines, and even ethos are constructed to keep us engaged as they they battle for our attention in a hectic, scattered, attention-deficit-plagued society. But, how can brands keep our loyalty? According to Mark Weiner's Unleashing the Power of PR, brands are shaped to meet our lifestyles and beliefs, not just to represent products or services. They must also appeal to our sen… Continue

Posted on October 23, 2008 at 11:40pm — 3 Comments