Jackie Cannon's Page

In the past, companies assumed power and dictated to their customers in a controlling, one-way, linear relationship, which is no longer in fashion. Today, in the digital age, it is all about co-creation – an engaging, surprising and incredibly satisfying relationship - which some brands embrace and some do not. The withdrawal of the recent Motrin Mom ad campaign exemplifies the latter when it should have been the former.

James Cherkoff a… Continue

In the age of digital influence, marketers are trying to utilize each and every new Web 2.0 technique. The next step might be right before their very eyes through photo tagging.

A new viral marketing technique

This week, AdAge featured not just one, but many articles on the future of social networks as tools for marketing purposes. One in particular discussed the tagging feature on an individual… Continue

Joshua Porter in Designing for the Social Web discusses the importance of “finding verbs” as part of a core feature set. In today’s digital age, that has never been more true.

With the rapid emergence of social media, brands are forced to come up with the latest and coolest idea to win the attention spans of millio… Continue

You can find anything on the Internet. Movies, music, the nearest Kinkos. And a lot of it for free. So how do you turn that free information and access into profit? (Think groundswell.)


Food for thought

(I love food, cooking and the entire industry that has been built around them so this example really struck my fancy.)

Do a quick Google search of a recipe you’re looking for and bam! Allrecipes.com… Continue

Mark Weiner in Unleashing the Power of PR discusses the relationship between strategies and tactics in traditional public relations. But how are they coming to fruition in the fast-paced, constantly evolving digital age?

Traditionally speaking

In traditional public relations, strategies and tactics go hand in hand. Strategies are the broader, theoretical, routine, and mult… Continue