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The Consumer Engagement blog quotes Philip Tiongson of Organized Chaos by posing a few very relevant and critical social media questions pertaining to the buzz word “engagement.” I now discuss my answers to these questions from the Consumer Engagement January 5th post.

What does “engagement” mean?
As our Profe… Continue

When All is Said and Done…It’s Really All About the Sale

While search engine optimization (SEO) and social media optimization (SMO) are two very different concepts, they both have ultimately one goal – to sell. Even though social media marketing or viral marketing has the literal word, marketing, in its title, both SEO and SMO focus on marketing to sell.

In the interview with Technorati CEO and founder, David Sifry, on G… Continue

The Bottom Line

We live in a market-driven economy, and when it comes to ethics, as Philip Kotler writes, people are going to “embrace different ethical viewpoints, making marketing ethics and other business issues more complex to resolve” (Kotler, 2004). The responsibility of a marketer is to side with your client in order to develop the very best, most successful marketing campaign possible. If for some reason you find yourself as the marketer unable to completely agree with your clien… Continue

How exactly do you measure the results of a public relations campaign?

Are public relations results measured by the activities performed? Are the results measured by the overall media coverage and number of stories? Or are they measured by whether the client messaging was articulated through the spokesperson and subsequently the media coverage?

In an October 27th post from the blog Blast… Continue

How do you effectively build relationships with journalists?

This is one of the most important and in my opinion overlooked questions in public relations. As someone who works at a large public relations firm, I have to agree with a particular point Mark Weiner makes regarding journalist relations. Weiner discusses the delegation of pitching to junior level staff within a public relations company and how it can negatively affect a journalist. I have to agree with this as it seems when th… Continue