Digital Influencers

We are all influenced in new ways

Marianne
  • Female
  • Washington, DC
  • United States
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Control, How much do we really have?

Social media has finally given a new technologically driven power to the people. A power great enough that people can tell information providers like Digg to stand up for themselves and firms like the AACS LA to back down, impacting real markets, as described in Charlene Li’s Groundswell. People’s voices, using online social collaboration tools, can be heard in markets around the globe. We the people are now a threat to the institution, or are we?

According to an article in last Friday’s Washington Post business section, YouTube is now banning submissions that involve “inciting others to violence,” after being critiqued by Sen. Lieberman. Fear of al-Qaeda cells utilizing YouTube to mobilize entire regimes is a key motivating factor. While the ability of internet users to influence markets has been demonstrated on numerous accounts, I have my doubts that physical revolutions going beyond peaceful demonstrations could ever be successfully orchestrated via the web. Especially with the FBI or some other of the fabulous Secret Service agency goons breathing down our necks. Hey, I know this is an old question dating way back to 2005, but do you like your NSA cookies with or without milk?

Don’t get me wrong I’m definitely not one for violence, I haven’t seen a horror movie since they stopped filming in black and white (without sound), but I’m also not one for regulation. Why doesn’t our government trust that the community will self-regulate violence on the Internet? This is the same community that can put together accurate encyclopedias, according to Nature journal. Though the accuracy of the information online communities can provide as compared to the experts is at times questionable, doesn’t the simple fact that these communities are committed to coming to a collective agreement on fact and fiction. Wouldn’t these same communities, with a commitment to sharing facts and making sense of their world, be able to self-police on issues of violence.

When regulation comes in to play it can be disastrous, just ask any librarian how they feel about “burning books.” At least they can’t “burn” web content. It’s infinite, I could go on and on forever linking like mad, and permanent, my post, or at least traces of this blog might remain long after our class is over.

Marianne's Blog

Marianne

Walking in a Widget Wonderland

Widgets are extremely portable, come in all shapes and sizes and, according to Eric Friedman author of the Marketing.FM blog, will be the weapons used to wage the next great competitive online marketing wars. Widgets, which are basically chunks of code that allows us to interface with applications and operating systems, are critical part of most marketing plans and a critical part of my holiday planning.

Buttons, dialo… Continue

Posted on November 30, 2008 at 1:09pm — 1 Comment

Marianne

Who Are the People in Your Neighborhood: Designing to Engage Different Users

Neighborhood Wars


The web is essentially a neighborhood bringing a variety of people to your backyard or website. As in life we don’t get to choose our neighbors and we might not necessarily like them, but if you want to throw a successful neighborhood barbeque you’ll want to know… Continue

Posted on November 15, 2008 at 9:56am — 1 Comment

Marianne

Amazon Is My BFF: Socially Savvy Web Design for Shoppers of All Sorts


I have a fantastic best friend. They send me emails about products they think I will like. Their uncanny ability to predict books that I will enjoy and music to suit my ear has me wondering what I would do without them. Honestly, I can’t remember what I did before… Continue

Posted on November 8, 2008 at 10:35am — 6 Comments

Marianne

Til Death Do Us Part: Are you ready to commit to energizing the groundswell


Energizing your customer community is somewhat comparable to making the decision of whether or not to get engaged. Sure your customers might make a great spouse, they seem to like your product or service, they are already talking about you to their family and friends and you’ve bee… Continue

Posted on October 30, 2008 at 2:00pm — 2 Comments

Marianne

Murder She Wrote: A Systematic Approach to PR


A 43 year old piano teacher has been placed under arrest for a virtual murder. The murder was committed on “Maple Story” a popula… Continue

Posted on October 25, 2008 at 6:00pm — 4 Comments

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