Siwar Bandar's Page

Co-creation – the idea that the best work/thoughts may not come from so-called experts in the field (though their voices will be counted), but rather from the collective meaning created by groups. The hope is that the best ideas will ultimately float to the top of the pile and will comprise of a complex mash up of voices, perspectives and expertise. John Winsor calls it co-creation from the bottom up; posting that com… Continue

The hostile media theory posits that partisans perceive the media as hostile to their point of view despite the inference of neutral parties that the same coverage is unbiased. This paradigm precludes that the distinction between opinions, protected by the first amendment, and true libel must be clear. Scott M.Cutlip, Allen H. Center and Glen M. Broom (2006) define libel as a legal action meant to compensate… Continue

Media theorists have long debated the extent of media influence on viewers’ perceptions of reality. Some posit that media gatekeepers and content can affect public opinion, and more critically, alter subsequent behavior. These media theories however have been thrown for a loop since the emergence of the Internet. How do these long established frameworks and theories work in the context of the cyber universe? Do these media theories apply to Internet users in the same way as television viewers or… Continue

Charlene Li and Josh Bernoff present compelling evidence in their book Groundswell: Winning in a World Transformed by Social Technologies, that energizing existing communities can generate incredible positive (although not always) word of mouth, and contribute immensely to the bottom line. After all, inherent in these communities is a sense of passion for a given product, brand or issue. In 2009, The Martin Luther King Jr. Memorial is set to joi… Continue

Mark Weiner touches on ethics in public relations in his book Unleashing the Power of PR: A Contrarian’s guide to Marketing and Communication – an important subject that has had huge influence o… Continue