Geoff Spencer's Videos (1)

Open Innovation Fuels Growth (But Can You Measure it)

Mindstorms Big Robot on Campus, the NetFlix Prize, The Electrolux Design Challenge - these are all classic high-profile examples of open innovation challenges or forums that invite "outsiders" in to innovate with companies. This is different than promoting an open-source...

Perpetual Beta: The Communications Pro of the Future - Part 4

"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.”...

Engagement Marketing: The Communications Pro of the Future - Part 3

"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.”...

Radical Listening: The Communications Pro of the Future - Part 2

"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.”...

The Communications Pro of the Future (2010 Edition) Part 1

The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and its relevance to business. If PR evolves based upon these pressures, it will become one of the most important...