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Digital Influence Mapping
Idea Bar #14: Insight Service for Healthcare Pros
Healthcare companies including pharma are challenged with how to build relationships with physicians digitally. They have their direct marketing and, most importantly, their "detail" or sales teams who face increased scrutiny in terms of what they deliver to 'earn' doctors'...A Whitepaper for brands ready for an enterprise-level social media plan
Ogilvy Enterprise Social Media v1 0 A few weeks back, I was asked to share my POV on what the more sophisticated brands are doing in socila media. It's not about a stand-out campaign covered in one of the trades,nor...Open Innovation Fuels Growth (But Can You Measure it)
Mindstorms Big Robot on Campus, the NetFlix Prize, The Electrolux Design Challenge - these are all classic high-profile examples of open innovation challenges or forums that invite "outsiders" in to innovate with companies. This is different than promoting an open-source...Perpetual Beta: The Communications Pro of the Future - Part 4
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.”...Engagement Marketing: The Communications Pro of the Future - Part 3
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation ‘”trusted advisor.”...© 2009 Created by John Bell on Ning. Create a Ning Network!
